What Does Purple Shampoo Do?

Blonde Hair requires a great deal of maintenance and care. We cover the direct reasons why purple shampoo is a necessity in keeping your colour on point.

Purple shampoo is a hair care staple for all those with lightened hair. Whether you’re platinum, California blonde or even Bronde, everyone with lightened locks can benefit from a quality purple shampoo to neutralise unwanted warm tones.

So, what does purple shampoo do for bleached hair? Read on as we explore how purple shampoo actually works, before walking through our expert purple shampoo routine using professional quality products from our Blond Absolu Hair Care Range.

What is purple shampoo?
Purple shampoo is an incredibly effective at-home solution to help maintain your desired shade of blonde between salon visits. Named for their characteristic violet pigments, purple shampoos deposit concentrated pigment into the hair with every use.
What is purple shampoo used for?

These ingenious shampoos are designed to banish brassiness – the unwanted warm yellow or orange tones that often emerge within lightened hair colours over time. The key culprits for brassiness are widespread, including heat styling, chlorine, product build up and general environmental exposure.
Fortunately, colour theory means purple shampoos have an impressive ability to cancel out brassy yellow tones. Purple and yellow are exact opposites on the colour wheel, meaning they’re complimentary colours that can neutralise each other.

Create an effective purple shampoo routine
The results you achieve from purple shampoo are highly dependent on your product choice, preparation and technique. Follow our recommended routine to ensure you see optimal benefits from your purple shampoo. We’ll also help you avoid hair habits that could create warm tones in the future.
1. Cleanse with your regular shampoo
Start by using your regular colour safe shampoo as a first wash to remove environmental pollutants, impurities, product build up and excess oil from your scalp and strands. Applying your purple shampoo to already clean hair will allow the pigment to deposit more effectively to neutralise brassy tones. Gently lather and rinse to prep your hair for purple shampoo.
2. Blond Absolu Bain Ultra-Violet Purple Shampoo

After thoroughly cleansing your locks, it’s time to utilise the intense neutralising properties of an expertly formulated purple shampoo. If you’re looking to banish unwanted warm tones from your hair, we recommend our Blond Absolu Bain Ultra-Violet Purple Shampoo. Designed specifically for lightened hair, this potent formula provides a powerful, instant shot of anti-brass neutralisation while simultaneously restoring softness and shine.

This iridescent purple shampoo is enriched with a unique combination of hydrating ingredients and Ultra Violet neutralisers – super concentrated pigments that immediately deposit colour within the hair fibre. Hyaluronic acid brings advanced benefits from the skincare world into the realm of hair. This intensely hydrating acid repairs hair fibre wounds from the inside out to strengthen each strand and prevent future breakage. Meanwhile, Edelweiss flower works to calm and soften sensitised hair fibres.

Follow our expert application advice to ensure you achieve optimal results. We recommend beginning by using this shampoo once a week and building up to using every second wash, depending on your hair’s tolerance and desired level of pigment. If you experience excessive pigment build up, reset the hair with a clarifying shampoo and reduce frequency back to weekly or less.

To use, remove excess water from wet hair and apply a quarter-sized amount on the five key zones of the hair. Add water to emulsify and let the formula work for between two and five minutes before rinsing thoroughly.

3. Blond Absolu Ultra-Violet Hair Mask

Next, reinforce the neutralising benefits of your shampoo by treating your locks to an indulgent purple toning mask. Our Blond Absolu Ultra-Violet Hair Mask is perfect for those times when your hair needs a little something extra in terms of nourishment and banishing brassiness. Designed to combine powerful neutralising ingredients with the ultra caring qualities of a mask, this formula works to reconstruct the hair fibre while also maintaining a flawless blonde shade. Just as with the shampoo, hyaluronic acid and edelweiss flower take the stage alongside Ultra Violet neutralisers.

Frequency of application will depend on your hair health and desired shade. For dry and damaged hair, you may wish to swap out your regular conditioner as often as needed to restore your strands. For healthy hair, use once per week to maintain silky smooth texture and your ideal shade.

To apply, massage through the lengths and ends of your shampooed, towel dried hair. Allow the restorative formula to neutralise and nourish for at least five minutes, or longer for a more intense effect.

4. Follow up with a heat protectant

Considering that excessive heat exposure can create yellow tones in blonde or grey hair, following up on your purple shampoo routine with a heat protectant spray is a non-negotiable addition. Our Blond Absolu Huile Cicaextreme Hair Repair Oil protects sensitised coloured and lightened hair from heat styling, while also enhancing softness and shine. As a bonus. this oils also helps seal split ends and scales on the hair fibre.

To apply, smooth one to two pumps into the lengths and ends of damp hair or use one pump on dry hair.

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